1: ROLES OF SALESPERSONS

• Market Conditions and Challenges;
• Building Competitiveness Factors;
• The Selling Challenges;
• The Role of Salesperson;
• The Persuasive  Selling Process;

2: PROSPECTING AND CONTACTING

• The Prospecting Funnel;
• The Power of Referrals;
• Qualification and Sales Strategy;
• Initial Contact; Introduction Letter;
• Initial Contact: Phone Call;
• Cold Calling;
• Choosing Methods of Contact;
• Tips for Telephone Appointment.

3: PLANNING THE SALES

• Planning the Sales;
• Anticipating the Customer’s Needs;
• Qualifying the Sales;
• Developing Relationship with prospect.
• Gathering Information;
• The Information Gathering “Funnel”;

4: PRESENTING SOLUTION AND CLOSING THE SALES

• Presenting Solution;
• Deciding on the Value-added Solution;
• Checking for Viable Solution;
• Developing the Presentation Strategy;
• Written Proposals;
• Gaining Customer’s Commitment (Closing the Sales);
• Buying Signals;
• Action - Keeping the Commitments;

5: WORKING WITH OBSTACLES AND HANDLING COMPLAINTS

• Working with Obstacles;
• Customer Obstacles;
• Types of Obstacles;
• Dealing with Obstacles;
• Tips in Handling Complaints

6: COACHING AND MENTORING

• Introduction to coaching;
• What is coaching, counseling, and mentoring;
• How to determine if coaching is needed;
• Coaching model;
• Feedback exercise; performance feedback tips;
• Steps for conducting formal observation;
• Coaching response exercise;
• Review of handling difficult employees;
• Effective mentoring techniques